Expectations can dictate results, unless you’re willing to choose your own adventure.
Expectations of a product or service are created from experiences. Whether we know it or not, we have created our own service level agreements with our favourite retailers. Unlike reputation, expectations are quick to form and difficult to change.
Creating expectations can minimize risk, it allows us to walk through different scenarios and make decisions, which is why it is difficult to turn this feature off. Even the once altruistic realm of making a donation has been found to have expectations attached.
Expectations create a closed system, where opinions are proven. It is more important than ever to welcome unexpected moments to open the system and create opportunities. In Seth Godin’s book, Linchpin, he describes a story where Sir Richard Branson – somewhat of a businessman - had an experience where his flight was delayed. He could have created an expectation he would sit, wait, and be late. Instead, he opened the system and created an opportunity for others to welcome an unexpected moment: he chartered a plane and sold seats at his break even cost. He would later found Virgin Airlines, and now has a net worth over $4.5bn.
Surprises create smiles
The most memorable times in my life have come from taking risks to create unexpected moments.
My argument for you to be bold:
1. Any action is better than no action.
If you’re in the penalty area and don’t know what to do with the ball, put it in the net and we’ll discuss the options later. -Bob Paisley
The simplicity of this quote makes it eligible for deep thought, and yet it requires you to have a strong understanding of your goals. It’s not the individual steps that matter as much as the end. Being bold is putting the ball in the net, anything else is expected.
2. A butterfly is already flapping it’s wings for you
External forces are unpredictable. Despite your best efforts, your expectations might not be met. Being bold is creating as many opportunities for yourself as possible. The more lanterns you stick in the air the better chance one will be seen. It may take 500 attempts or 1, one never knows when everything will just line up. These are only arguments of course, it is up to you to define what being bold looks like. We all have a different degree in acceptance of risks, consider clicking yours higher occasionally. Unexpected outcomes are not negative, just different.
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The opinions and articles shared on this site by Tim are entirely his own unless otherwise credited, and are not representative of TD's views, position, strategies, or opinions.